Pathos: is an appealing of emotions. It is used to evoke an emotional response to a consumer, and it can also include emotions such as fear and guilt. For instance The pathos of the Children's Crusade of 1212 only nerved him to fresh efforts.
Logos: Logos is the persuasive technique that aims to convince an audience by using logic and reason. Also called “the logical appeal,” logos examples in advertisement include the citation of statistics, facts, charts, and graphs. It is used to show the statistics of something. For instance 'the immutability of God requires the eternity of the Logos and of the world'.
Ethos: Ethos is an argument that appeals to the audience by emphasising the speaker's credibility and authority. Ethos is a way of appealing to an audience by showing one's credibility and ethical character. This is one of the three modes of persuasion in rhetoric, as distinguished by Aristotle, the other two being pathos and logos. For instance "As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results."
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